Have you ever wished that you could know what your customers thought about your shop? And then be able to use that information to guide you in making smart business decisions for your shop? With the advent of the Internet and social media, you don’t need to be psychic to get this critical information. By monitoring social media, you can learn what your customers are saying about your business - all without having to pay for a survey or focus group. Think of it as the virtual suggestion box.
Never before have businesses had the opportunity for the instant feedback that social media provides. From posts on Facebook to tweets on Twitter, customers have the opportunity to engage in real time with companies. How you react can make or break your business. Read on to learn how to effectively monitor and respond to feedback on social media.
Why monitor social media
Your customers are going to post reviews and feedback to social media; it just makes sense to know what’s being said about your shop. Armed with this information you’ll be able to:
RRespond to complaints in a timely manner before the issue escalates.
Build your online image and reputation by showing you care what your customers are saying about your shop.
Get instant feedback that can help you improve your shop.