Make a friend. Make a sale. Make her a lifelong customer.
Unfortunately, the auto repair business has a tainted past when it comes to taking advantage of women. It’s just a fact. And there’s still residual distrust that you need to be mindful of, and eliminate. Do your part by respectively empowering women in making informed repair decisions. And while we don’t recommend treating women any differently than men, we do have a few suggestions to help you improve your business to attract female customers.