Searching for new customers
Like most shop owners, you’re always looking for opportunities to expand your client base and fill the appointment book. Advertising and promotions are costly with no guarantee of results; ‘there has to be a better way,’ you think to yourself. You might be surprised to learn that the key to future sales isn’t always a splashy ad campaign, but the tried and true strategy of customer referrals.
As a business built on service, your customers are your strongest form of advertising. Customer referrals are an effective, low-cost way of generating new leads. Read on to learn how you can harness the power of the customer referral to build a strong network of new and repeat business.
Ask and you shall receive
Word-of-mouth referrals are a powerful tool for generating sales - now is the time to get in the habit of asking your customers for them. Don’t feel awkward or apprehensive about asking for referrals; you provide a valuable service and your satisfied customers should want to help grow your clientele.
There are many different ways you can go about asking your customers to refer your services to their friends and family.