Getting your message out
You know that your shop’s website is one of the best ways to publicize your business. From basic contact information like directions and business hours to a comprehensive listing of the services you offer with pricing, there is no end to the information you can put on your website.
The beauty of your website is that you control the message – it’s your chance to communicate directly with your customers. Is your message being broadcast? Are customers visiting your website? If your numbers aren’t where you’d like them to be, read on to learn what you can do to drive traffic to your website.
Keep it current
Updating your website on a regular basis with fresh content is a great way to keep visitors coming back to your site. It’s true what they say: content is king! When your website becomes stagnant, your audience assumes you have nothing new to say and will stop visiting it on a regular basis.
An easy way to ensure that new content is posted to your website is to start a blog, featured prominently on your homepage to attract attention. You can use the blog to share knowledge and advice, promote sales and specials, and pass along interesting news from the auto industry. To make maintaining the blog easy, create a content schedule and set a recurring alert on your calendar to remind you when it’s time to update the blog.
To draw additional attention and visitors to your website, use your shop’s existing social media accounts to promote your website. Don’t have social media accounts for your business? What are you waiting for? Now is the time to learn the basics of social media.
Each time you post new content on your website, get the word out through social media. Say you’ve updated your blog with a post about getting your vehicle ready for summer road trips – your work is only half done. Make sure people see it by promoting this informative blog entry with a post on social media sites like Facebook, Twitter, and Instagram.